Copywriter and content marketer based in London.

I rewrote the Lopay website following a redesign and brand update.

A landing page for a creative agency in the hospitality sector.

An article on Italian restaurants for Michelin Guide Great Britain & Ireland.

I led a full site refresh, updating design and content based on user research.

A series of bus and tram ads in Greater Manchester.

A pun-filled look at the best cheese dishes in London.

A multi-channel campaign, surprising diners in restaurants with £100 off their bill.

The campaign was promoted across web, social, email and user-generated content, resulting in +30k landing page visits and +60k video views.

Watch the video (including me dressed as Santa…) here.

An interactive pinball activation to promote the launch of Feast on London, with dining prizes awarded daily.

We drove awareness of the campaign through social media, using Facebook Live to run an interactive competition which reached over 100k users organically.

Watch the campaign video here.

Tasked with bringing Bookatable’s offline advertising to life online, I worked on several above the line campaigns, ensuring ad creatives were reflected across web, social, email and video content.

I saw particular success with ‘adspotting’ competitions, which encouraged the public to share photo of the ads on social media.

Working with agencies and freelancers, I’ve filmed everything from doggy fashion shows, to interviews with children, and behind the scenes footage with celebrity chef.

Examples:

Michel Roux Jr interview

Doggy fashion show

Case study

A collaboration with VT & aqua shard to promote Bookatable’s Mary Poppins afternoon tea video and competition.

The Facebook post reached over 1.6 million users, with the campaign resulting in 12k video views and 16k competition entries.

See the competition post here.

I hosted a webinar for hospitality marketers with tips on how to market a restaurant using social media.

Watch the webinar here.

At OrderPay we believed that B2B marketing needn’t be dull. Which is why we marketed ourselves as the future of ordering by turning up at one event with a DeLorean, and another with a flight simulator. Armed with film puns, we launched lead gen competitions and gave our sales materials a Back To The Future and Top Gun makeover.

See the DeLorean here.

See the Top Gun flight simulator here.